Crypto
crypto
Sage D. Young
7/9/25

GameSquare shares spring on board approval of $100 million ethereum treasury strategy

GameSquare is entering the increasingly crowded crypto treasury arena. 

The firm’s pick: ethereum, joining SharpLink Gaming (led by ethereum cofounder Joseph Lubin as its board’s chairman), Bit Digital, and BitMine Immersion, which has Fundstrat founder Thomas Lee as chairman of its board. 

On Tuesday, GameSquare announced that its board approved an ethereum allocation of $100 million “based on staged investments over time” and a public offering of $8 million worth of common stock to accelerate its newly formed ethereum treasury strategy. 

Shares of GameSquare were below the $1 level yesterday morning and have skyrocketed over 150% to trade as high as $2.66 at 10:00 a.m. ET. ethereum has seen a 3.7% increase in the last 24 hours, data from CoinGecko shows. 

The company’s ethereum strategy also includes searching for yield-generating opportunities. GameSquare teamed up with crypto capital management company Dialectic, aiming “to generate real, on-chain yield while deepening our expertise in decentralized finance, pursuing new revenue streams, and strengthening our balance sheet,” GameSquare CEO Justin Kenna said in a statement.

GameSquare made headlines earlier in the year for fully divesting from FaZe Media, an internet media company led by streamers and creators.

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