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Jon Keegan

Amazon saw you didn’t mind ads on Prime Video, so it’s giving you more

Eight months ago Amazon started shoving ads into your movies and shows on Prime Video, even as a paying subscriber. The company was waiting to see if the move resulted in a drop in subscriptions. Turns out we tolerated it, and many of us did not rage-unsubscribe, so now you are getting more ads.

As the big streaming companies cut their lavish spending on making shows and movies, they are increasingly turning to ads to help make their streaming businesses profitable.

If the thought of more ads pushes you over the edge, you can still pay for a “no ads” option, but that will cost you an extra $2.99 per month to keep them at bay. Until they want more.

As the big streaming companies cut their lavish spending on making shows and movies, they are increasingly turning to ads to help make their streaming businesses profitable.

If the thought of more ads pushes you over the edge, you can still pay for a “no ads” option, but that will cost you an extra $2.99 per month to keep them at bay. Until they want more.

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