Adrian Blair, CEO of Trustpilot, speaks at the HumanX AI Conference on March 10, 2025, in Las Vegas (Big Event Media/Getty Images)

trust me.

Small Danish company Trustpilot has become a surprise AI winner

Trustpilot’s profits jumped nearly threefold in 2025, thanks to AI chatbots eager to cite its website in their responses.

Claire Yubin Oh

3/18/26 9:50AM

Software stocks have taken something of a pummeling by AI. But Trustpilot, a small Danish company founded in 2007, has become a rare winner, as good old-fashioned human opinions have become a gold mine in the ChatGPT era.

Yesterday, the company revealed that its operating profit nearly tripled last year to $16 million, pushing its stock up more than 30%.

In the words of CEO Adrian Blair, Trustpilot has “seen a dramatic rise in the visibility of Trustpilot in AI models, given the immense scale, recency, and authenticity of the feedback we host,” especially with the rise of agentic commerce, which treats Trustpilot’s “human content” as a reliable source of information to determine which merchants to recommend to shoppers. The company highlighted that click-throughs from LLM search rose 1,490% year on year, while its website was ranked as the fifth-most-cited domain in ChatGPT globally in January 2026. Not bad for a company with only some 1,000 employees.

And all of that increased traffic is boosting Trustpilot’s top line, with the company’s revenue jumping 25% in the latest half-year results to $138 million.

So how does Trustpilot make money?

Put simply, Trustpilot charges businesses subscription fees to manage, showcase, and collect verified customer reviews.

More recently, Trustpilot has been focusing on larger enterprises and high-paying clients — from which that traffic bump is “driving heightened interest,” per the company’s earnings call, as the company benefits from the fact that customers who shop through AI chatbots tend to have a stronger intention to purchase than regular search.

Now, Trustpilot seems to have found itself the beneficiary of a virtuous cycle. A greater volume of reviews gives it more authority with the LLMs, which drives more consumers to the right products or brands in chatbots, which means businesses want to ask more customers for reviews, which means more reviews... and so on and so forth.

And looking forward, Trustpilot wants to turn that trust into cold hard cash, with the company targeting a 30% margin by 2030, up significantly from 16% in 2025.

Millie Giles19h

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, it managed to sell $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

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Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

Paramount Offers Concessions to Head Off State Antitrust Lawsuit

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

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The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.