Why Apple just released so many different products
It’s been a strange winter for Apple, which has released a flurry of products during what’s normally a pretty quiet time for the iPhone maker. In the last few weeks, Apple announced a new, cheaper AI phone, new iPads, and upgraded Macs — everything but the kitchen... smart-home hub (which has been delayed thanks to hiccups with its upgraded Siri). Normally such announcements would have been staggered across the first half of the year. What’s the rush?
Bloomberg’s Mark Gurman explains how Apple, amid struggling iPhone sales, is trying to juice revenue and focus on the future:
It’s leaning into strong Mac and iPad sales, which grew more than 15% last quarter. “The latest models are minor updates, but they let the company kick off a new marketing cycle and get at least some consumers to upgrade,” Gurman wrote.
Apple is hoping its new, affordable iPhone 16e — which is $170 more than than its last affordable model, the SE — will raise revenue from people who would have upgraded anyway.
The company is getting a jump on the lucrative back-to-school season with the new MacBook Air and iPad.
With the release of newer chips like the M4 and with the M5 coming this fall, Apple is trying to clear out devices that have older chips like the M3.
Clearing out its product cycle lets Apple focus on its very important developer conference in June, where it will have to “convince developers, fans and investors that the company is heading in the right direction.” One problem: Apple just delayed Siri features it promised at the last developer conference.
Bloomberg’s Mark Gurman explains how Apple, amid struggling iPhone sales, is trying to juice revenue and focus on the future:
It’s leaning into strong Mac and iPad sales, which grew more than 15% last quarter. “The latest models are minor updates, but they let the company kick off a new marketing cycle and get at least some consumers to upgrade,” Gurman wrote.
Apple is hoping its new, affordable iPhone 16e — which is $170 more than than its last affordable model, the SE — will raise revenue from people who would have upgraded anyway.
The company is getting a jump on the lucrative back-to-school season with the new MacBook Air and iPad.
With the release of newer chips like the M4 and with the M5 coming this fall, Apple is trying to clear out devices that have older chips like the M3.
Clearing out its product cycle lets Apple focus on its very important developer conference in June, where it will have to “convince developers, fans and investors that the company is heading in the right direction.” One problem: Apple just delayed Siri features it promised at the last developer conference.
