Netflix’s advertising tier now has more than 94 million monthly active users, the streaming company announced during upfront, a major advertising event. That’s up from 70 million in November for its ad tier, which launched in 2022 and now costs $7.99, compared to $17.99 without. The company has been ratcheting up the number of ads viewers see and is planning new ad formats. Netflix’s president of advertising, Amy Reinhard, also said the service has “the most engaged audience anywhere,” with subscribers spending 41 hours per month on the service on average.