Bad Apple
Worldwide shipments of Apple Macs fell to just 4.1 million units in the first quarter of 2023, according to IDC figures, as the wider PC market struggles after reaching near-10-year highs during the pandemic.
Other heavy hitters in the computer hardware market like HP, Lenovo and Dell also had a rough start to the year, with figures dropping 24%, 30% and 31%, respectively, confirming that the brief boom for the PC world now looks to be far behind us.
Shutting down
While the rise of working from home had many rushing out to order new laptops and computers to load Zoom on, the Q1 shipment figure is “noticeably lower” than pre-Covid levels, with analysts speculating that it’s not only a post-pandemic drop off, but also wider economic uncertainty that’s driving sales down.
The 56.9 million PC shipments figure recorded in Q1 is the second lowest in the last 10 years and represents a 29.3% fall from the same period in 2022.
