Apple’s sales fell 5% in its very important holiday quarter compared to a year earlier, according to new data from CounterPoint Research. At the same time, the iPhone’s global market share slipped a percentage point to 18%. That suggests incorporating Apple Intelligence into the latest iPhone model hasn’t been enough to spur the strong upgrade cycle that bulls had hoped for.
Apple shares are off more than 1% in the premarket as of 8:30 a.m. ET.