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Rani Molla

Vision Pro’s killer app is lying on your back to watch TV

Apple’s Vision Pro doesn’t have a killer app — at least not in the App Store, where developers have been building apps for the giant face computer at a much slower rate than they did for the iPhone or the Apple Watch. But in a profile with The Wall Street Journal, Apple CEO Tim Cook might have revealed the most convincing reason to use the struggling $3,500 device yet.

Cook said he prefers to watch TV while lying flat on the couch and staring up at the ceiling wearing his Vision Pro.

“I’ve always viewed having to sit in a certain place in your living room as really constrained,” he said. “It’s a lot more pleasant way to watch something than to sit like a statue in front of a TV.”

As a tired human, I agree that that sounds way more pleasant! Just don’t tell Cook that this technology already exists, in a lighter and cheaper form.

Anyway, Cook thinks that like Apple’s other products, the Vision Pro will eventually catch on.

“It’s not that people are wrong and we’re right,” he said. “We have enough faith that if we love the product, there will be enough other people out there that love it too.”

Cook said he prefers to watch TV while lying flat on the couch and staring up at the ceiling wearing his Vision Pro.

“I’ve always viewed having to sit in a certain place in your living room as really constrained,” he said. “It’s a lot more pleasant way to watch something than to sit like a statue in front of a TV.”

As a tired human, I agree that that sounds way more pleasant! Just don’t tell Cook that this technology already exists, in a lighter and cheaper form.

Anyway, Cook thinks that like Apple’s other products, the Vision Pro will eventually catch on.

“It’s not that people are wrong and we’re right,” he said. “We have enough faith that if we love the product, there will be enough other people out there that love it too.”

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