Markets
A view of a Victoria's Secret Pink store logo...
A view of a Victoria’s Secret PINK store logo (Alex Tai/Getty Images)

Victoria’s Secret pops on surprise sales rebound, full-year guidance hike

The lingerie retailer saw growth across its flagship brand as well as its PINK line.

8/28/25 7:19AM

Victoria’s Secret shares were up over 5% in early trading Thursday after the intimates retailer reported stronger-than-expected Q2 results and hiked its full-year sales guidance.

Adjusted diluted earnings per share landed at $0.33, handily topping the Street’s estimate of $0.13 and the company’s outlook of flat to $0.15.

Revenue reached $1.46 billion, versus management’s guidance for $1.38  billion to $1.41  billion and the Street’s outlook of $1.4 billion. Same-store sales, which were expected to be down modestly, ended up 4% higher.

Looking ahead, Victoria’s Secret raised its full-year sales outlook to a range of $6.33 billion to $6.41 billion, up from prior guidance of $6.2 billion to $6.3 billion. Adjusted operating income is still expected to land between $270 million and $320 million, in line with previous guidance. Higher sales aren’t translating into an improvement in operating income in part because the company now sees a $100 million drag from tariffs, double the prior expected impact.

For Q3, the retailer projects an adjusted net loss of $0.55 to $0.75 per share, the midpoint of which is worse than Wall Street’s forecast for a $0.57 loss.

The retailer highlighted comparable sales growth in its Victoria’s Secret and PINK brands, spanning North America and international markets, with gains both in stores and online. Management has also been leaning into efficiency as the company navigates higher tariff costs and cuts back on promotions to preserve margins.

Shares were down about 44% year to date heading into the earnings release.

More Markets

See all Markets
markets

Robinhood, AppLovin, and Emcor pop on announcement of addition to S&P 500

Shares of Robinhood Markets, AppLovin, and Emcor are all rallying in post-market trading on Friday upon news that they’re being added to the S&P 500.

Shares of the brokerage popped 7.2%, the adtech company rose 7.8%, and the construction company was up a more modest 2.7% in the minutes following the announcement.

(Robinhood Markets, Inc. is the parent company of Sherwood Media, an independently operated media company subject to certain legal and regulatory restrictions.)

Strategy, another stock rumored to be in the running for inclusion in the benchmark US stock index that has been passed over, sank 2.5% in postmarket trading.

markets

Kenvue plunges after reports suggest RFK Jr. may try to link prenatal Tylenol use to autism

Kenvue sank 15% Friday after a WSJ report said Health and Human Services Secretary Robert F. Kennedy Jr. may attempt to link prenatal Tylenol use to autism in an upcoming government report.

Kenvue, the maker of Tylenol and formerly a division of Johnson & Johnson prior to a 2023 spin-out, pushed back, saying the science shows “no causal link” between acetaminophen use during pregnancy and autism, and pointed to FDA and medical groups that agree on the drug’s safety.

The FDA itself has found no “clear evidence” of harm but advises pregnant women to consult providers before taking OTC meds.

The report is also expected to float a folate-derived therapy as a potential treatment.

Tylenol is just the latest well-established medication to face scrutiny under Kennedy, who has already stirred controversy by reshaping vaccine policy and amplifying doubts about mRNA shots.

Kenvue shares are now down over 18% year-to-date.

The FDA itself has found no “clear evidence” of harm but advises pregnant women to consult providers before taking OTC meds.

The report is also expected to float a folate-derived therapy as a potential treatment.

Tylenol is just the latest well-established medication to face scrutiny under Kennedy, who has already stirred controversy by reshaping vaccine policy and amplifying doubts about mRNA shots.

Kenvue shares are now down over 18% year-to-date.

markets

Lucid surges following 6 days of losses after headlines misidentify Cantor Fitzgerald’s lower split-adjusted price target as a good thing

It’s been a shortened week, but still a rough one for Lucid. Investor blowback to the luxury EV maker’s 1-for-10 reverse stock split has sent shares to all time lows this week.

After six straight days of closing lower, Wall Street appears to have decided enough is enough and is loading up on Lucid shares on Friday, sending them up 13% in recent trading. As of 2:10pm eastern, Lucid trading volumes were at more than 240% of their 30 day average.

Some of the move could be attributed to traders reading headlines that don’t take into consideration Lucid’s reverse split. Cantor Fitzgerald on Friday slapped a new price target on Lucid of $20, compared to its previous target of $3. Some news outlets (not us!) presented that as an increase. The problem: With the 1-for-10 reverse split in effect, a comparable price target would have been $30. The new $20 target is actually... a cut.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.