Vans parent VF Corp stumbles after weak Q1 sales and gloomy outlook
The North Face and Timberland owner is bracing for more volatility and tweaking prices to cope.
VF Corp. shares dropped 12% Wednesday afternoon after the Vans and North Face parent dropped disappointing Q4 results and a gloomy forecast.
Adjusted losses per share hit $0.13, which were slightly better than FactSet estimates of $0.14. Meanwhile, revenue came in at $2.14 billion, falling below both Wall Street expectations and the company’s previous forecast of $2.23 billion to $2.27 billion.
But the real blow came from guidance: VF now expects Q1 sales to fall 3% to 5%, while analysts had been banking on slight growth. The company also projected an operating loss of at least $125 million, well above the Street’s anticipated forecast of $85.4 million.
VF is rushing shipments to the US while tariffs are temporarily paused, saying it’s “exploring strategic price actions” to defend margins. Only 2% of VF’s products are sourced from China, but many still come from Asian countries including Vietnam, Indonesia, and Bangladesh, which could see tariffs of up to 46%.
VF shares are now down about 41% year to date.