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Déjà VOO

The S&P 500 ETF wars are over — VOO has won out over SPY

After more than three decades at the top, SPY has lost its crown in the S&P 500 Index wars. Now, VOO’s closest challenger is IVV.

Hyunsoo Rim

The SPDR S&P 500 ETF (SPY) is seeing the largest annual withdrawal ever for an ETF, widening the gap even further with its now dominant rival, the Vanguard S&P 500 ETF (VOO).

According to the Financial Times, investors have pulled a record $32.7 billion from SPY so far this year, even as the S&P 500 it tracks has climbed 15% year to date.

That adds another blow to the State Street-run index fund, often synonymous with the ETF boom. Earlier this year, SPY lost its three-decade reign as the world’s largest ETF to Vanguard’s VOO — which now counts some $770 billion in assets — and soon after, it even slipped behind BlackRock’s IVV, which manages $702 billion.

VOO SPY
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At the heart of VOO’s rise is its cost advantage, charging just 0.03% in annual fees, less than a third of SPY’s 0.09%. The difference may seem trivial — roughly ~$6 a year on a $10,000 investment — but apparently, it’s a gap hard to ignore once those savings compound over the longer term.

Indeed, cost-conscious, buy-and-hold-forever retail investors are now powering the ETF market once driven by institutions and traders chasing SPY’s liquidity. Retail investors today account for three-quarters of US ETF assets, up from 56% in 2015, per data from Broadridge Global Market Intelligence.

And while VOO’s appeal lies in its simplicity, the broader ETF market is getting increasingly noisy and flashy: the US now has more ETFs than listed public companies, including a growing crop of niche products, active ETFs, and meme stock funds.

Another ETF that’s crushing it? BlackRock’s IBIT — which is making VOO’s early growth look glacial.

crypto

BlackRock’s bitcoin ETF is on the cusp of $100 billion in assets, a milestone it will have achieved in less than two years

While VOO might be the largest ETF in the world, IBIT — BlackRock’s iShares Bitcoin Trust ETF — is the fastest-growing. And the bitcoin-centered product is on the cusp of a major milestone, reporting that it now holds 802,257 BTC, putting it within a whisker of hitting $100 billion in assets (worth roughly $99 billion in good old-fashioned USD at the time of writing).

Considering that BlackRock’s iShares Bitcoin Trust launched only 636 days ago, that’s a remarkable speedrun, as individual and institutional investors have embraced cryptocurrency via the exchange-traded fund. For context, VOO took over 2,900 days to hit the same milestone (about eight years).

VOO vs. IBIT spead to $100 billion assets under management
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As noted in a great piece by Robin Wigglesworth in the Financial Times, IBIT is now a major money-spinner for one of the biggest stalwarts of TradFi. As the largest exchange-traded product in the crypto space, and with a not insignificant expense ratio of 0.25%, the ETF is pulling in somewhere in the region of $250 million of revenue for its asset manager parent company. As Wigglesworth puts it:

“Anyway, it’s heartwarming to see that one of the companies profiting the most from an anarchical, decentralised invention supposedly designed to reorder the global financial system is... BlackRock.”

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United posted adjusted earnings per share of $3.10 in Q4, above the $2.92 per share expected by Wall Street analysts polled by Bloomberg. Sales of $15.4 billion were roughly in line with the consensus estimate.

The airline also:

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“Strong revenue momentum has continued into 2026,” according the company’s press release. “The week ending January 4th was the highest flown revenue week in United history, and the week ending January 11th was the highest ticketing week and the highest week for business sales in United history.”

UAL’s premium ticket revenue climbed 9% compared to a 7% increase in basic economy revenue. The “K-shaped economy” has become increasingly visible in travel trends at major US airlines. Last week, Delta’s revenue from first-class and business passengers eclipsed its main cabin revenue for the first time.

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POET Technologies nears multiyear high on strong call demand after flagship product wins award

POET Technologies is surging on heavy volumes and high call demand after announcing that it won a Product Innovation Award at China’s Infostone awards.

The honor went to the optical communications company’s flagship product, the Teralight, which uses light to move data between chips.

“Unveiled less than a year ago at the 2025 OFC Conference, POET Teralight has driven commercial interest in the Company because of its highly integrated design and complete optical system-on-chip architecture that simplifies module development,” per the press release.

This award may be the latest excuse to buy the stock, which is up over 40% year to date.

Call activity is elevated, with nearly 37,000 having changed hands as of 10:55 a.m. ET, well above the 20-day average of 28,030 for a full session. Shares are approaching their multi-year high of $9.41.

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Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.