Spotify climbs following an upgrade from Goldman as it prepares to hike prices
Music streamer Spotify climbed about 3% on Friday following an upgrade to “buy” from “neutral” from Goldman Sachs.
The upgrade comes ahead of Spotify’s already announced US subscription price hike next month — its third since 2023. Goldman lowered its 12-month Spotify price target to $700 from $735.
“We are surprised how negative investor sentiment has turned with respect to [Spotify] on the back of the AI theme. In our opinion, we see SPOT as well-positioned to capitalize on/benefit from rising generative AI adoption,” Goldman said in its Friday note, adding that it’s watching how the rise of AI music platforms could impact Spotify and its music royalty payment structure.
Earlier this month, Morgan Stanley published a survey that found up to 60% of Gen Z respondents listen to AI music, for an average of three hours per week. Last week, Bandcamp announced it would ban AI music on its platform.