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Split screen: 2023 saw even fewer women in leading movie roles

Split screen: 2023 saw even fewer women in leading movie roles

Pink slipped

As the red carpet rolls out for the 96th Academy Awards on Sunday, some might still be reeling from Barbie — the fuchsia phenomenon that ruled last summer’s box office — being snubbed in several nomination categories on the illustrious honors list, including best director and best actress. Regardless of whether you agree with the omissions (Barbie still scooped a coveted best picture nomination), the flick spearheaded Hollywood’s ‘pink wave’ in 2023, having grossed a mind-boggling $1.4 billion in theaters worldwide.  

But widespread Barbie-mania may have obscured a notable decline in female representation on the silver screen: researchers at USC Annenberg found that 2023 marked a low point for women in film, with just 30 of the year’s top 100 highest-grossing films featuring women and girls in lead and co-lead roles, down from 44 the year before and the lowest figure seen in nearly 10 years.

Mixed pictures

Zooming in, cinema’s gender disparity becomes even more defined in older actor demographics. Indeed, of 2023’s 100 top-grossing movies, 32 featured men aged 45+ in lead/co-lead roles, compared to just 3 featuring women aged 45 and older — 7 fewer than in 2022. Behind the camera, a similar trend is observable: only 22% of directors, writers, producers, executive producers, editors, and cinematographers on the 250 highest-grossing films of 2023 were women.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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