Culture
Fireworks July 4th

Studies show wildfires often peak around July 4

America’s love of dazzling pyrotechnics comes with risks

Tomorrow, millions of Americans will celebrate July 4th, a holiday which — perhaps surprisingly — ranked joint 6th in a YouGov survey of America’s favorite days of the year (Christmas was first, Thanksgiving second, Halloween third, in case you were wondering).

Most people agree that some of the key ingredients for a good Independence Day bash include lots of hot dogs, as many mayonnaise-based salads as your table can fit, friends and family, and, of course, fireworks. But, America’s love of a dazzling display of pyrotechnics comes with risks.

Fireworks July 4th

In fact, a 2020 study by Mietkiewicz et al., originally published in The Conversation, found that the number of human-caused wildfires often spikes in the days around July 4th — an increase that’s largely attributed to the widespread use of fireworks during the holiday. This regular uptick exacerbates the pre-existing issue of human-caused wildfires in the US. Nearly 85% of wildfires between 2000 and 2017 were caused by humans according to data cited by the National Park Service.

As Reuters reports, wildfires aren’t the only issue caused by fireworks. The noise and light can disturb and endanger certain species of wildlife, and pollutants such as perchlorate can enter the food chain if not properly disposed of. Furthermore, most people don’t handle things-that-go-bang very frequently, leading to an uptick in visits to the emergency room: the chart of firework-related injuries is an even more extreme version of the one above. Stay safe!

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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