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Playback: Vinyl is back on top against the once-ubiquitous CD

Playback: Vinyl is back on top against the once-ubiquitous CD

Vinyl revival

Audiophiles and retro-heads rejoice: vinyl records shifted more units than CDs in 2022. That’s the first time vinyl has outsold CDs since 1987, completing an uprising that’s been brewing in the music industry for years.

While vinyl revenues passed CDs back in 2020, because of higher relative prices, this is the first time people have actually picked up more records than CDs. Indeed, data from the Recording Industry Association of America shows that 42m vinyls were sold last year, the most since 1989.

Sounds good

Vinyl's resurgence hasn't just been driven by the older generation getting a hit of nostalgia — last year’s best sellers, for example, came from the poppier end of the spectrum, with artists like Taylor Swift and Harry Styles taking top spots. Swift was particularly instrumental, with her latest album Midnights accounting for 1 in 25 vinyl sales in 2022.

With streaming now dominating the industry, vinyl's resurgence during Covid was striking. The pandemic was a great time for collectors to expand their stacks, with vinyl unit sales jumping from ~19m in 2019 to more than 40m just 2 years later.The other format victim, not shown above, has been downloads. Just 24m digital albums were sold last year according to the RIAA, down some 80% from their peak in 2013. Panic-buying an iTunes gift voucher doesn't work quite as well these days.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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