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Blinding success: The Weeknd breaks the 4 billion mark on Spotify

Blinding success: The Weeknd breaks the 4 billion mark on Spotify

Starboy

Just as the singing-acting-producing artist teases his 6th — and possibly final — album, The Weeknd (real name Abel Tesfaye) has earned another career-defining accolade: his 2019 smash-hit Blinding Lights has become the first song to surpass 4 billion streams on Spotify.

Having spawned countless TikToks as a pandemic-era dance challenge, the track overtook Ed Sheeran’s Shape of You (2017) to become the most-played song ever on Spotify in 2022, and has furthered its lead ever since. Fans are anticipating the final installment of the artist's 3-part album series, but Tesfaye has expressed a desire to “close The Weeknd chapter” with its release… though not ruling out releasing music under his real name.

Save your tears

Despite being over 4 years old, Blinding Lights still garners ~2m daily listens on Spotify, which — even under the oft-criticized music streaming payout structures — works out to roughly $6-8k in royalties every day… for one song, on one streaming platform. Indeed, Variety estimates that the track's 4 billion streams would have netted a total ~$20m just from Spotify alone since its release.

And, if the Canadian-Ethiopian star does continue to make music, there’s likely to be more megahits on the way: of the 566 songs to break the 1 billion streams on Spotify, 10 are from The Weeknd’s discography.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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