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Tech firms are getting more flexible with where people work

This isn’t as bad for office operators as you might think.

Tech companies are already more likely than those in any other industry to offer flexibility in where people work, and they’re getting even more flexible. The share of tech companies considered “fully flexible” — either fully remote or allow workers to choose where they work — has grown from 75% last June to 79% this June, according to new data from Flex Index, which surveys more than 9,000 firms on their office policies.

That’s good news for employees — who value the ability to make their own decisions — and it’s actually not terrible news for office owners and operators. That’s because the growth is mostly coming from firms that last year were remote-only now giving employees the option of going into an office. In other words, they’re not forcing people to be remote. Of course, it’s also coming from tech companies that used to require people to come to the office full time.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
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Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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