It’s fair to say that Taylor Swift’s latest release has gone down well. With rave reviews, reports of streaming service outages, and two Spotify records laying in its wake, her album Midnights has dominated the musical landscape since its release last Friday.
Wildest streams
Friday was a particularly big day for Tay — Swift became Spotify’s most-streamed artist in a single day and her 10th studio offering became the most-streamed album over the same time frame.
The album’s lead single, Anti-Hero, is yet to drop below 10m daily listens and other tracks like Lavender Haze and Snow On The Beach nearly double the streaming stats for almost all of Swift’s chart competition. Indeed, Taylor currently occupies 13 of the top 14 places on Spotify’s daily streaming chart, with Sam Smith filling the only blank space in the rankings.
Even Swift’s new-found penchant for swearing clearly can’t stop fans from streaming their beloved singer-songwriter.
