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Sony’s looking to buy a massive anime powerhouse that also happens to make “Elden Ring”

Sony is said to be interested in buying Kadokawa, a massive Japanese media company that publishes anime, manga, magazines, and, perhaps most notably in the US: the Elden Ring gaming studio FromSoftware.

It’s been a rough year for the Japanese content conglomerate, and perhaps the thinking is it can grow its way out of its current slump.

Big gaming buys havent been working out all that well for people who enjoy playing games. This year, Bungie — the Destiny maker that Sony bought in 2022 — laid off about 35% of its staff and scrapped multiple projects. Sonys purchase of Firewalk Studios last year led to Concord, a game so bad it was essentially deleted after 14 days.

Countless other examples of small studios disappearing after being folded into massive corporations have fans up in arms about Sonys potential Kadokawa acquisition.

The deals difficulty setting may ultimately prove to be too punishing. Sony is said to be considering extracting only pieces of Kadokawa that its interested in, like FromSoftware and anime assets that would complement its anime streamer Crunchyroll. Kadokawa, on the other hand, is reportedly looking to be purchased completely.

Big gaming buys havent been working out all that well for people who enjoy playing games. This year, Bungie — the Destiny maker that Sony bought in 2022 — laid off about 35% of its staff and scrapped multiple projects. Sonys purchase of Firewalk Studios last year led to Concord, a game so bad it was essentially deleted after 14 days.

Countless other examples of small studios disappearing after being folded into massive corporations have fans up in arms about Sonys potential Kadokawa acquisition.

The deals difficulty setting may ultimately prove to be too punishing. Sony is said to be considering extracting only pieces of Kadokawa that its interested in, like FromSoftware and anime assets that would complement its anime streamer Crunchyroll. Kadokawa, on the other hand, is reportedly looking to be purchased completely.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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