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Sony has, at last, unveiled a way to smell PlayStation games in a big cube

In a move that surely someone asked for, Sony unveiled a concept that’ll allow gamers to take in the many scents of its games (including zombies).

The Japanese tech giant dropped a trailer for its “Future Immersive Entertainment Concept” at CES, four years after reports first revealed the company had patented smell tech.

The idea, essentially Smell-O-Vision, appears to be a group gaming activity where players step into a large cube covered in LED screens, where a soup of audio, scents, and haptics fill their senses. That means no at-home “God of War” BO, “The Last of Us” fungus, or “Gran Turismo” exhaust — at least for now.

Sony had a rough 2024, but it’s unlikely Smell-O-Vision brings the sweet scent of success to the company in 2025.

The idea, essentially Smell-O-Vision, appears to be a group gaming activity where players step into a large cube covered in LED screens, where a soup of audio, scents, and haptics fill their senses. That means no at-home “God of War” BO, “The Last of Us” fungus, or “Gran Turismo” exhaust — at least for now.

Sony had a rough 2024, but it’s unlikely Smell-O-Vision brings the sweet scent of success to the company in 2025.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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