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Off-script: The number of scripted shows fell in 2023, after rising for years

Off-script: The number of scripted shows fell in 2023, after rising for years

Mixed signals

If you’re someone who has an overwhelmingly long list of TV shows that you’ve been told you “must watch”, you might take some relief from the latest FX report, which reveals that the number of new US-produced scripted original series actually fell 14% last year.

Across broadcast, cable, and streaming, there were 516 scripted shows made for adults in 2023 — the largest annual decrease in over 2 decades, and the lowest overall count since the pandemic.

Contentful

A record 600 new scripted shows hit our screens in 2022, as the streaming wars raged on. But, while 2020 saw productions stall for months on end and countless media companies fold under the weight of an unprecedented hiatus, 2023 was similarly disrupted.

The almost 5-month-long Hollywood strikes caused filming delays and a marketing bottleneck, which not only led to a wave of high-profile TV cancellations across both networks and streamers, but hampered the creation of new content as writers took to the picket line.

Even so, strikes aren’t solely to blame for scripted TV’s decline. Platforms like Disney+, Netflix, and Apple have recently veered away from subscriber gains-at-all-costs and towards profitability, introducing cost-cutting measures and diversifying their content spending to acquire more local language originals and sports content.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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