Culture
Six Kings Tennis Slam
Screenshot of the 6 Kings Tennis Slam promo video (courtesy of Sela via YouTube)

Saudi Arabia’s oil money is flooding into a new sport: tennis

Criticisms of “sportswashing” are only likely to intensify as Saudi Arabia pumps millions into the Six Kings Slam, the country’s latest big budget sporting event

Saudi Arabia’s oil boom has transformed deserts into glistening cities, reshaped the geopolitics of the region, upended the world of golf, turned Manchester City into a soccer superpower, and produced the foundation for one of the most ambitious — and expensive — development projects in history (Vision 2030). Now, that flood of capital is finding its way into the world of tennis with the Six Kings Slam, an exhibition tennis tournament featuring some of the biggest names in the sport, set to be held on October 16-19th in Riyadh.

The trailer for the event looks more like the promotion for a Marvel movie than a tennis tournament — at one point in the video world number 3 Carlos Alcaraz hits a backhand with such venom that it carves a tennis ball-shaped hole in his cyborg opponent. His rival — the world’s top-ranked player, Jannik Sinner — is seen carving a statue of himself out of stone with vicious serves, Rafael Nadal is depicted as a kind of clay warrior god... and the rest is frankly hard to describe.

So how did Saudi Arabia convince some of the biggest names in tennis to travel to Riyadh, in the middle of an increasingly gruelling tennis season, to play a tournament that offers no ranking points? The $1.5 million reported appearance fee, which each participant will receive even if they lose every match, certainly helps.

Prize money for Saudi Arabia tennis Six Kings Slam
Sherwood News

Indeed, the prize money that’s been reported is unheard of in tennis, with the winner set to take home $6 million. That’s ~60% more than the winners of the US Open or Wimbledon got over the summer, an achievement which required 7 match wins over two weeks.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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