Culture
Major changes: New rules have changed the game in baseball

Major changes: New rules have changed the game in baseball

Speedy pitches

These changes have, so far, yielded promising results on the field. Game durations are now on par with those from the 1980s, harking back to the days of brisk, action-packed matches, with the average game length shrinking to 2 hours and 41 minutes, down from the over 3+ hour affairs of the previous season. The risky practice of "base stealing" has surged, whether due to batters feeling emboldened, or the time constraints making risk-taking more appealing — either way, the games seem more unpredictable for viewers.

Old dog new tricks

On a commercial level, the changes seem to be working as well. The league’s average attendance per game has risen, up 9% on last year, and many fans — and even most players — seem happy with the rule changes. Although, one noticeable casualty of the changes has been beer sales. Shorter games and more action on the field means less time for fans to indulge in a cold one. But, by April of this year, four teams had already extended alcohol sales through the eighth inning to counter the time crunch.

With stiff competition from basketball, football, and increasingly soccer — thanks to the star signings of players like Lionel Messi — baseball may never regain its spot as America’s favorite sport to watch. But, with the professional side of the game embracing change, America’s pastime looks far from past its time.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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