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Yiwen Lu

Boomers are unretiring and really want a job

New data from LinkedIn shows that baby boomers’ job search intensity has grown 13% in July compared to the beginning of the year, the most among all generations. 

LinkedIn’s Job Seeker Intensity Index looks at the average number of applications per applicant, meaning if you’re hitting that “apply” button more often, the harder you are working to land a new gig.

Meanwhile, over 13.2% of retired boomers — those aged between 60 and 78 — came back to start a new job in 2023, a five-year high. The so-called “unretiring” trend shows how individuals are affected by inflation, economists said.

“For some baby boomers, it’s probably the case that they are facing higher prices,” said Kory Kantenga, an economist at LinkedIn. “They were expecting to be retired on a fixed income, and so their finances are such that they need to go back into the workforce in order to maintain this standard of living they were expecting to have when they initially required.” 

Meanwhile, over 13.2% of retired boomers — those aged between 60 and 78 — came back to start a new job in 2023, a five-year high. The so-called “unretiring” trend shows how individuals are affected by inflation, economists said.

“For some baby boomers, it’s probably the case that they are facing higher prices,” said Kory Kantenga, an economist at LinkedIn. “They were expecting to be retired on a fixed income, and so their finances are such that they need to go back into the workforce in order to maintain this standard of living they were expecting to have when they initially required.” 

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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