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Birthday royale: Hit videogame Fortnite is celebrating a 6th anniversary

Birthday royale: Hit videogame Fortnite is celebrating a 6th anniversary

Birthday royale

The wildly popular videogame Fortnite Battle Royale celebrates its 6th anniversary later this month, ringing in the occasion with birthday bundles, events, and quests for the hundreds of millions of players who devote hours to the ultra-addictive game.

In the real world, however, there isn’t as much to celebrate for the company behind Fortnite. Epic Games, which also developed the successful Gears of War series, is dealing out $245 million from its player refund pot — part of a $520 million settlement it reached with the FTC last December.

Not so epic

The FTC alleged that Epic Games had been swindling Fortniters — and, oftentimes, many of their unwitting parents — out of millions of dollars for in-game purchases, using “dark patterns” to trick players into making unwanted purchases and get children to use their moms' and dads' cash for “skins” and “emotes” they knew nothing about.

While the settlement’s implications won’t deter die-hard Fortnite devotees, it seems that some have been getting bored of the game for a while, at least if Twitch streams are anything to go by. Fortnite fans started flocking to the streaming platform almost immediately after Battle Royale was introduced in September 2017, with concurrent viewership peaking less than a year later when 205,000 fans would tune in to watch people stream Fortnite at any one time. However, as the game-changing game mode turns 6, that figure's a mere ~25% of its peak, with 53,000 simultaneous viewers on average.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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