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Rani Molla

See what Elon Musk’s X.com looked like through the years

Twitter, or what Elon Musk calls X, now uses the URL X.com. A year and a half after he took the social media company private, its rebrand as X is complete. For what it’s worth, Twitter.com still takes you to what many — most? — of us still call Twitter.

This is not Musk’s first company called X. In fact, he started X.com, an online bank that would become PayPal, back in 1999. Musk bought that url back from PayPal in 2017. In other words, the Gen Xer has long thought calling something “X” was cool.

Anyway, in honor of the URL rebranding, we thought it would be fun to look at where X.com used to bring you at various points in its history, courtesy of the Internet Archive’s Wayback Machine.

1999: Before Musk owned the URL it looks like it belonged to a software engineer, Robert Walker.

X.com in 1999 Robert Walker

2000: Here it is as the website for Musk’s second company, online bank X.com.

X.com in the year 2000

2001: X.com became PayPal.

X.com now PayPal 2001

2007: It later became something called PayPal Labs, “PayPal's showcase site which allows you to take our experimental products for a spin.” PayPal had been acquired by eBay in 2002.

PayPal Labs 2007

2013: In the 2010s, it was a relatively slick website for “x.commerce an eBay Inc. company”

x.commerce an eBay Inc. company

2024: And now it’s the site we know and hate.

x.com 2024

1999: Before Musk owned the URL it looks like it belonged to a software engineer, Robert Walker.

X.com in 1999 Robert Walker

2000: Here it is as the website for Musk’s second company, online bank X.com.

X.com in the year 2000

2001: X.com became PayPal.

X.com now PayPal 2001

2007: It later became something called PayPal Labs, “PayPal's showcase site which allows you to take our experimental products for a spin.” PayPal had been acquired by eBay in 2002.

PayPal Labs 2007

2013: In the 2010s, it was a relatively slick website for “x.commerce an eBay Inc. company”

x.commerce an eBay Inc. company

2024: And now it’s the site we know and hate.

x.com 2024

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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