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2025 New York City Marathon
The 54th TCS New York City Marathon on November 2 in New York City. (Getty Images)
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The 2025 New York City Marathon saw a record number of runners

Almost 60,000 people took part in the NYC Marathon this year — as celebrities, influencers, and hordes of routine-starved young people keep long distance races on trend.

Millie Giles

On Sunday, the streets of the five boroughs were swarming with sprinters and supporters, as the NYC Marathon took place with near-perfect weather (and a hotter-than-usual political climate).

The day saw a new women’s course record set by Hellen Obiri, who finished the race in 2 hours, 19 minutes and 51 seconds, with fellow Kenyan runner Benson Kipruto winning the men’s by less than a second. But the city’s 54th official installment of the 26.2-mile, Greek-mythologized endurance run was also a little busier than usual.

Warming up

According to event organizer New York Road Runners (NYRR), the 2025 TCS New York City Marathon saw ~59,000 runners — which would be the most participants of any recorded marathon in history, beating the record set at the TCS London Marathon in April of ~56,600 finishers.

NYC Marathon chart
Sherwood News

In the long run

This marks a 6% uplift on 2024 — which also broke the world record at the time — including ~2,400 more female participants. More broadly, with the exceptions of 2012 and 2020, when the race was called off due to Hurricane Sandy and COVID-19, respectively, the NYC Marathon’s popularity has boomed over the past two decades.

It’s not just New York: people the world over are increasingly lacing up their sneakers of choice for marathons, despite their expensive price tags (London, for example, charges ~$300 for international participants). Now, the likes of Harry Styles and other famous faces can be spotted at the starting lines of equivalent contests in Berlin and Tokyo.

Besides celebs making running cool again, people are turning to endurance races for structure, discipline, and community in the post-pandemic world; for some younger people, run clubs have also become dating hot spots. At any rate, though, for NYC and other major cities, the growing popularity of marathons means hundreds of millions in additional spending as partakers and spectators splash the cash.

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Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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