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The Dow hit 40,000, how should I feel about this?

Earlier Thursday, the Dow Jones Industrial Average briefly hit 40,000.

The DJIA is a fascinating little index, a holdover from an adorable time in the American economy when thirty companies were enough to gauge the pulse of a nation. Also, 40,000 is a big, round number in the base-ten system of counting, and looks very nice in headlines.

Lots of people have an opinion about this event, and many of those opinions directly contradict one another.

If this is your first time encountering a big, round number that people want to talk about, allow Sherwood News to be your guide through the many ways you’re allowed to play it. Here is how you can deal with a big, round number, and what it reveals about you.

1. Big number important!

You are a wealthy Boomer who has long retired from active trading. You possess a hat that years ago you had embroidered for this specific occasion, but unironically. You still have some admiration for Jack Welch, because you were active during the era of reaping, not the era of sowing. There is a fairly good chance you currently reside in Florida. You have had a subscription to the Wall Street Journal for the past thirty years. You are currently popping champagne.

2. Big number obsession is vestige of a futile monkey brain

You get irrationally angry that these idiots salivate whenever something is divisible in base ten. You recognize the simple fact that the material difference in the American economy between Dow 39,999 and Dow 40,001 is, effectively nil. You are correct, but the kind of correct that means nobody wants you at their champagne party.

3. Big number important politically, useless economically

You work in or care about American politics. You have the knowledge that the people in category #2 are generally correct, but the wisdom to know that lots of people in category #1 vote. You think that the fact that this is going on during the Biden administration is either delightful or deeply annoying. You are, by far, the least wealthy person on this list.

4. Big number compelling generally but Dow big number boring specifically.

You recognize that milestones do matter in markets, despite what that second guy says, because humans like milestones, and like it or not markets are just big groups of humans at the end of the day. That said, you silently seethe over the fact that the Dow is a fossil that society somehow continues to respect

5. Big number important! (ironic)

You are a broke millennial who has to talk to wealthy Boomers who have retired from active trading as part of your job. You use someone else’s login to the Wall Street Journal, and Jack Welch literally fired your dad in 1998. You possess a hat, ironically. You have posted a photograph of this hat to a social media network. However, that social media network is not actually Facebook, and therefore none of the wealthy Boomers you work with saw it. Nevertheless, you are invited to the champagne party.

6. Big Number? May thy trade chip and shatter.

You do not care about the Dow, not at all, except as a cudgel with which to remind people of the failures of your enemies. Are your first instincts upon hearing the Dow is nearing 40,000 to see if Kevin Hassett and James K. Glassman are on Twitter? You know, the guys who predicted back in 1999 that the Dow would reach 36,000 by 2004? And ended up being off by 17 years? This is you.

7. Big Number good, what is a Dow?

You care about big round numbers as much as the next primate, for sure, but you don’t get the hubbub of why everyone is talking about big round numbers today. After all, Bitcoin passed $40,000 in December.

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Charlie Kirk’s Wikipedia page was the top English-language article on the site in 2025

The day after his assassination in September, Charlie Kirk’s Wikipedia page was viewed over 170 times per second, or almost 15 million times, according to figures from the Wikimedia Foundation.

Like with most other years, the top entries of the year reflected the fact that millions flock to the platform to learn more about political figures, films, and fatalities.

Though there’s been much talk about the impact of AI-generated search summaries and chatbots on Wikipedia — not least from the platform itself — it’s still clearly a major go-to resource for anyone looking to learn a little about a lot online, especially if this week’s year-end figures are anything to go by.

Top Wikipedia articles 2025 chart
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Though there’s been much talk about the impact of AI-generated search summaries and chatbots on Wikipedia — not least from the platform itself — it’s still clearly a major go-to resource for anyone looking to learn a little about a lot online, especially if this week’s year-end figures are anything to go by.

Top Wikipedia articles 2025 chart
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Tom Jones

Singer d4vd has been named the top trending person on Google in 2025

If you were asked to name the person who saw the biggest spike in Google searches across 2025, you might plump for a pope, perhaps, or a major political figure. Unless you were one particular Polymarket user, you maybe wouldn’t have put too much money on d4vd, a popular 20-year-old singer who reportedly remains an active suspect in the death of a teen girl.

However, when Google revealed its Year in Search 2025 today — a feature that, importantly, seems to reflect the figures and topics that have seen searches spike from last year, rather than overall search volume — d4vd, whose hits like “Romantic Homicide” and “Here With Me” have racked up billions of Spotify streams, sat atop the “People” section, beating Kendrick Lamar for the top spot.

Google’s top trending people
Google’s Year in Search 2025

As people in the business of making charts all day, you could say that we’re pretty au fait with Google Trends data. Even so, we can admit that Polymarket user 0xafEe may be a true savant when it comes to understanding what people are using the search engine for (though there are also allegations that the user is a Google insider or had other access to the information).

In any case, thanks to a series of what are now proving to be very prescient positions on Polymarket’s “#1 Searched Person on Google This Year” market, 0xafEe has made a medium fortune in the last 24 hours. There was a ~$10,600 “yes” position on d4vd himself — now worth more than $200,000 — as well as “no” positions across other candidates for the title, such as Donald Trump, Pope Leo, and Bianca Censori, all of which have profited substantially. All told, 0xafEe made just shy of $1.2 million on the market.

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Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.