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Flex Index The share of US companies requiring employees in the office full time went down
Flex Index

Amazon’s RTO hasn’t affected other companies’ office policies

Companies aren’t following the e-commerce leader.

Typically, other employers look to Amazon, one of the biggest employers and one of the most valuable companies in the country, to set the tone on workplace trends.

But the internet behemoth’s announcement in September that workers would be expected back in the office full time next year might be too retrograde to copy.

Overall, the share of US companies that require people to be in the office full time declined slightly since last quarter, according to new data from Flex Index, which monitors office policies across more than 13,000 companies. Meanwhile, some 68% of companies offer at least some flexibility in where people work. In other words, not much has changed.

Generally, businesses have been moving to a hybrid model, where workers are required to come into the office some of the time. Since the beginning of 2023, both the share of companies that were fully flexible and fully in-office have declined.

Perhaps it’s because in the year 2024, requiring people to go to the office full time is not only ineffectual but a really bad look.

Stanford economist and remote-work expert Nick Bloom, who gave a presentation alongside the Flex Index findings, highlighted some recent studies about remote work that found return-to-office mandates don’t improve employee or company performance. Bad performance is also what leads companies to make such announcements in the first place. The announcements themselves, in addition to upsetting workers, have the compounding effect of insinuating that a company isn’t doing well. (Indeed, many have suggested that Amazon’s policy is actually just a way to reduce headcount without calling it layoffs.)

Of course, none of this is a big problem for Amazon — but other companies have to tread more carefully.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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