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1 in 8 Americans feels lonely a lot of the time

That number rises to nearly 1 in 4 for younger people

The latest version of the US Census Bureau’s Household Pulse Survey — a broad gauge of the economic and social issues affecting American households — found some not-so-surprising news: Americans are lonely.

The survey conducted between August 20 and September 16 reported that 1 in 8 people (12.6%) was feeling lonely either “always” or “usually,” including nearly a quarter (23.3%) of the younger population (those aged 18 to 29). Since the Household Pulse Survey at the start of the year, slightly more people are now feeling lonely a lot of the time. 40% of people reported feeling lonely at least sometimes.

The consistent findings of the Pulse Surveys follow on from the watershed moment last year when US surgeon general Vivek Murthy declared loneliness an epidemic, equating a lack of social connection to being as lethal as smoking 15 cigarettes a day or consuming 6 alcoholic drinks a day.

So it’s no wonder there’s been a rise in running clubs, knitting groups, pickleball, and more, as people search — quite literally — for ways to meet new people. Google searches for terms like “how to meet people” and “where to make friends” are at or near an all time high.

Loneliness epidemic
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There’s an app for that?

Tech companies are picking up the trend: at an interview with Time earlier last year, Bumble founder and executive chair Whitney Wolfe Herd commented “loneliness is killing us” as if to reflect the dating app company’s recent decision to acquire friendship app Geneva, which came with the catchphrase, “The online place to find your offline people.”

But so far these online friendship platforms — more like dating-app doppelgängers — don’t seem to have the solution. Experts note that the tech that these companies offer tend to just replicate existing cures for loneliness. After all, it doesn’t seem to be a problem of technology: we’ve had the ability to phone almost anyone on the planet for decades.

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Paramount and Microsoft’s Activision agree to partner on a “Call of Duty” movie

Less than a month after forming, Paramount Skydance has landed another major piece of intellectual property. The studio said it’s signed a deal with Microsoft’s Activision to create a live-action “Call of Duty” film.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

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