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1 in 8 Americans feels lonely a lot of the time

That number rises to nearly 1 in 4 for younger people

The latest version of the US Census Bureau’s Household Pulse Survey — a broad gauge of the economic and social issues affecting American households — found some not-so-surprising news: Americans are lonely.

The survey conducted between August 20 and September 16 reported that 1 in 8 people (12.6%) was feeling lonely either “always” or “usually,” including nearly a quarter (23.3%) of the younger population (those aged 18 to 29). Since the Household Pulse Survey at the start of the year, slightly more people are now feeling lonely a lot of the time. 40% of people reported feeling lonely at least sometimes.

The consistent findings of the Pulse Surveys follow on from the watershed moment last year when US surgeon general Vivek Murthy declared loneliness an epidemic, equating a lack of social connection to being as lethal as smoking 15 cigarettes a day or consuming 6 alcoholic drinks a day.

So it’s no wonder there’s been a rise in running clubs, knitting groups, pickleball, and more, as people search — quite literally — for ways to meet new people. Google searches for terms like “how to meet people” and “where to make friends” are at or near an all time high.

Loneliness epidemic
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There’s an app for that?

Tech companies are picking up the trend: at an interview with Time earlier last year, Bumble founder and executive chair Whitney Wolfe Herd commented “loneliness is killing us” as if to reflect the dating app company’s recent decision to acquire friendship app Geneva, which came with the catchphrase, “The online place to find your offline people.”

But so far these online friendship platforms — more like dating-app doppelgängers — don’t seem to have the solution. Experts note that the tech that these companies offer tend to just replicate existing cures for loneliness. After all, it doesn’t seem to be a problem of technology: we’ve had the ability to phone almost anyone on the planet for decades.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
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Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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