You can’t just loiter at Starbucks anymore
You can no longer sit and use the Wi-Fi at a Starbucks location without buying something, according to notices sent to employees seen by The Wall Street Journal.
That rule is part of Starbucks’ new “code of conduct,” which includes no outside alcohol or panhandling. The move comes amid declining sales and store traffic as well as rising tensions with a union that represents thousands of its workers.
Last year, Starbucks poached a new CEO, Brian Niccol, from Chipotle. That move was welcomed by investors, who added over $20 billion in market cap to the coffee giant.
So far he’s ordered some small but noticeable changes, like removing the nut-milk tax and directing baristas to handwrite customers’ names on their cups again.
It’s not yet clear whether these efforts will reverse Starbucks’ decline.
Last year, Starbucks poached a new CEO, Brian Niccol, from Chipotle. That move was welcomed by investors, who added over $20 billion in market cap to the coffee giant.
So far he’s ordered some small but noticeable changes, like removing the nut-milk tax and directing baristas to handwrite customers’ names on their cups again.
It’s not yet clear whether these efforts will reverse Starbucks’ decline.
