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Tesla sales fall in Europe’s two biggest EV markets while BYD sales soar

Last month Tesla sales more than halved in Europe’s two biggest EV markets, the UK and Germany, compared with a year earlier. Meanwhile, sales of vehicles from Chinese EV maker BYD more than quadrupled in those countries. The data follows July declines in a number of other European countries reported last week.

BYD outsold Tesla on the continent for the first time earlier this year. The reason, according to Executive Vice President Stella Li: BYD offers way more models that appeal to a wider variety of consumers. To make matters worse, Electrek reported last week that Tesla has stopped taking orders for its Model S and Model X in Europe, leaving just the Model 3 and Model Y (combined they spell “SEXY,” for what it’s worth).

BYD outsold Tesla on the continent for the first time earlier this year. The reason, according to Executive Vice President Stella Li: BYD offers way more models that appeal to a wider variety of consumers. To make matters worse, Electrek reported last week that Tesla has stopped taking orders for its Model S and Model X in Europe, leaving just the Model 3 and Model Y (combined they spell “SEXY,” for what it’s worth).

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Volkswagen is reportedly closing in on its own, separate tariff deal with the US

In a bid to get its own tariff rate below the 15% applied to most EU exports, Volkswagen is dangling big US investments.

Speaking at a trade show Monday, VW CEO Oliver Blume said the automaker is in advanced talks on a deal to limit its own tariff burden. Volkswagen reported a tariff cost of $1.5 billion in the first half of the year.

Speaking to Bloomberg TV, Blume said the company is in close contact with the Trump administration and has had “good talks” about its separate deal. The current 15% tariff rate on EU vehicles would still “be a burden for Volkswagen,” Blume said.

A company reaching a tariff deal separate from its home country isn’t typical, though there’s already precedent this year, with Apple’s $100 billion US investment deal amid chip tariffs and President Trump’s threats to add a levy to smartphones. Nvidia and AMD similarly struck a deal to receive the ability to sell chips in China and in exchange agreed to give the US 15% of the revenue from those sales.

Speaking to Bloomberg TV, Blume said the company is in close contact with the Trump administration and has had “good talks” about its separate deal. The current 15% tariff rate on EU vehicles would still “be a burden for Volkswagen,” Blume said.

A company reaching a tariff deal separate from its home country isn’t typical, though there’s already precedent this year, with Apple’s $100 billion US investment deal amid chip tariffs and President Trump’s threats to add a levy to smartphones. Nvidia and AMD similarly struck a deal to receive the ability to sell chips in China and in exchange agreed to give the US 15% of the revenue from those sales.

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