Over half of Netflix subscribers now watch anime

The once niche genre is now a battleground in the modern streaming wars.

7/9/25 7:41AM

Anime has officially gone mainstream on the world’s biggest streaming service. According to Netflix, over 50% of its global members now watch anime on the platform, with viewership tripling over the past five years and subscribers watching anime content over 1 billion times in 2024.

Last year, 33 anime titles made Netflix’s weekly list of global top 10 non-English shows, more than double the figure from 2021. That boom has helped Japanese content become the world’s second-most-watched non-English category on Netflix, just behind South Korean shows and movies.

Netflix’s new report on just how well the genre is doing comes as its rivals in the streaming space aggressively look to expand their own anime libraries. Still, as the home to huge hits like “Sakamoto Days,” Netflix remains the go-to for anime fans around the world.

Netflix anime fans chart — Sherwood News

Recent research from ad agency Dentsu shows that 48% of global anime viewers subscribe to Netflix for its anime content, compared to 32% for Disney+ and 29% for Prime Video. Netflix leads across all major regions, with its strongest presence in the US, where 63% of anime viewers turn to the platform — some way ahead of Hulu (46%) and Disney+ (46%).

That fan frenzy is reportedly translating to a boost for the streamer’s top line, too. Per estimates from Parrot Analytics, anime generated over $2 billion in global revenue for Netflix in 2023, accounting for 38% of all anime streaming revenue worldwide.

That perhaps explains why the company is doubling down on international content, where spending is up 7x in the past seven years, roughly matching what Netflix splashed out on North American TV and film in 2023.

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Estée Lauder’s Jo Malone is launching an “AI Scent Advisor” to convince people to buy perfumes without smelling them

Gen Z is driving a perfume and fragrance boom.

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Netflix is down amid reports it’s leading the Warner Bros. bidding war as Paramount cries foul

Netflix’s charm offensive appears to be working.

Netflix is reportedly emerging as the leader in the bidding war for Warner Bros. Discovery after second-round bids this week, edging out entertainment juggernaut rivals Comcast and Paramount Skydance.

Investors don’t appear psyched by the streaming leader’s turn of fortune: the stock is down on Thursday morning, a day after closing down nearly 5% following reports that scooping up HBO Max wouldn’t necessarily result in a big market share boost.

Paramount, which has reportedly made five bids for Warner Bros. Discovery, doesn’t love the current state of play, either. The company sent WBD a letter questioning the “fairness and adequacy” of the process, highlighting reports that WBD’s board favors Netflix and is resisting Paramount.

Any offer would be subject to regulatory approval — a fact that may have weighed against Netflix’s offer given that cofounder Reed Hastings’ politics are vocally to the left, very much at odds with the current regulatory regime. Paramount seems confident in its ability to get approval, reportedly boosting its breakup fee to $5 billion should its potential acquisition fall apart in the regulatory process.

Paramount questions Warner Bros. Discovery on 'fairness and adequacy' of sale process: Read the full letter

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Delta says the government shutdown will cost it $200 million in Q4

The 43-day government shutdown that ended last month will result in a $200 million ding for Delta Air Lines, the airline said in a filing on Wednesday.

That’s about $100,000 per shutdown-related canceled flight. (Delta previously said it canceled more than 2,000 flights due to FAA flight reductions.) When the company reports its fourth-quarter earnings, the shutdown will lop off about $0.25 per share.

Delta initially stayed calm about the shutdown, with CEO Ed Bastian stating in early October that the company was running smoothly and hadn’t seen any impacts at all. One historically long shutdown later, Delta wasn’t able to remain untouched.

The skies have since cleared, though, and Delta’s filing states that booking growth has “returned to initial expectations following a temporary softening in November.”

Delta’s shares were up over 2% as of Wednesday’s market open.

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The skies have since cleared, though, and Delta’s filing states that booking growth has “returned to initial expectations following a temporary softening in November.”

Delta’s shares were up over 2% as of Wednesday’s market open.

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Netflix reportedly made a mostly cash offer for Warner Bros. Discovery over the weekend

The WBD bidding war is heating up — what will the winner get?