McDonald’s Krispy Kreme collab is the ultimate breakfast play

The Big Mac icon will start selling the glazed delights at all 13K+ of its US restaurants later this year. Mickey Dee’s first started selling Krispy Kremes in a dozen Kentucky locations back in 2022 and quickly expanded to over 100 more locations in the state as its popularity took off.

Fast-food biggies have been expanding their breakfast-style options as more Americans turn to drive-thrus to satisfy their sweet tooth. More than 83% of US families eat fast-food at least once a week. Meanwhile, Krispy Kreme sold 1.6B donuts in '22. Already this year, Cinnabon has partnered with rivals like Wendy's and Subway to add options like Cinnabon Pull Aparts and foot-long churros. 

While McDonald’s and Krispy Kreme compete on breakfast, they can complement each other in areas where they lack, giving Krispy Kreme access to McDonald's unparalleled distribution, and McDonald's access to a menu item they never quite cracked — the sweet morning pastry — despite their domination of the savory-breakfast-sandwich biz.

And hey, never before has it been easier to add a dozen variety Krispy Kreme pack to your midnight nuggets run.