Marketers spending way less on Netflix ads than competitors

20-25%

This year marketers only plan to spend a fifth to a quarter on Netflix ads as they do on its major streaming and TV competitors, like Disney, NBCUniversial, and YouTube, according to The Information, which cited four top ad executives.

Netflix last quarter said its ad tier is not as profitable as its non-ad tier, an oddity in an industry where typically ad tiers are more lucrative.

The disparity seems to be coming from a culture clash between ad and product teams at Netlfix, which is relatively new to advertising.

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