One chart shows just how much Grindr is trouncing the competition
The hookup app is entering its cuffing era.
Grindr, the gay hookup app, is looking for longer-term love. And it’s finding it — from investors.
While its peers Match Group and Bumble have had a mostly terrible ride on the stock market this year as they struggle to grow paying subscribers amid widespread complaints about online dating, Grindr has bucked the trend. Its stock is up more than 30% year-to-date, thanks to growing usership and an increased revenue outlook.
Ahead of its first Investor Day, the company said that more than half its users are looking for stable, long-term relationships — something Grindr is hoping to facilitate with added features like AI that steers people towards others with similar interests beyond hooking up.
Grindr isn’t the only dating app hoping to shed its hookup app roots. Match Group’s Tinder has been trying to do the same, though it’s been less successful. Last month Tinder reported its sixth straight quarter of paying user declines.
