Gaming stocks including Sony, Nintendo deflate as Wall Street gets worried about tariff-ied console prices
Shares of major video game console makers are all trading lower Monday as Wall Street continues its tariff fears speedrun.
Sony and Nintendo are each down more than 5% in afternoon trading, while Microsoft is down closer to 4%.
Spooking investors: gaming consoles’ exposure to tariffs. As Daniel Ahmad, the director of research and insights at Niko Partners, wrote on Bluesky, the Trump administration’s 20% tariffs on goods imported from China affect consoles as well as GPUs, laptops, and other gaming hardware. Sony, for instance, produces about 70% of PlayStations in China, according to analyst estimates.
Meanwhile, the 25% tariff on goods imported from Mexico would likely raise the production costs on physical video game discs.
Industry analysts have told Sherwood News that trade policy uncertainty is the “paramount risk for Nintendo’s Switch 2 launch.” The fresh console, which Nintendo is set to divulge more about in April, could see lower sale numbers with a higher price tag or with any notable squeeze on US consumer spending.
