Ford’s sales climbed 16% in May, but its discounts probably won’t be around much longer

16.3%

Ford shares rose more than 2% on Tuesday following the F-150 maker’s May sales report. Ford sold 220,959 vehicles in the US in May, up 16.3% from the same month last year (and up nearly 6% from April).

It’s the third consecutive month of double-digit sales bumps for Ford, which posted increases of 16.2% in April and 19% in March. The automaker has been offering employee pricing discounts since early April, when President Trump’s 25% auto tariffs went into effect.

Ford, which imports about a fifth of its vehicles sold in the US, has extended those discounts through July 4, but has basically said “no promises” to extensive price hikes after that. Barring tariff relief, that will probably mean one more month of boosted sales before the trade war hammer drops.

More Business

KFC ranked worst out of 76 restaurant chains per new market share analysis

The chicken wars are taking their toll, suggests new Barclays analysis, as competitors close in on the chain that once ruled the roost.

Nate Becker

21h

Paramount is doing everything except the one thing that could give its Warner Bros. bid a chance of success

Warner Bros. says “more than 93%” of its shareholders have rejected Paramount. That’s probably not going to change substantially unless Paramount boosts its offer.

Streamers continued retreating from original shows in 2025

The death of “peak TV” has not been exaggerated, per a new report from Luminate.

Max Knoblauch1/21/26

Retail display of Takis snack food in various spicy flavors in Target store, Queens, New York

America’s love for spicy food and mouth-tingling sauces has surged, but are we approaching “peak heat”?

Takis doesn’t think so, as it searches for a “Chief Intensity Officer.”

Claire Yubin Oh1/21/26

Tom Jones

reduced to tiers

1/21/26

Netflix made $1.5 billion from advertising last year, about 3% of its total revenue

The figure rose more than 2.5x last year, per the company.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.