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Ford’s hiking prices of some Mexico-produced vehicles by up to $2,000

Ford promised no promises about hiking vehicle prices once it winds down its employee pricing discounts, and folks? It’s keeping that promise.

According to reporting by Reuters (confirmed by Ford), the automaker is raising the price of three of its Mexico-built vehicles by up to $2,000.

The higher prices are based on the production date of the vehicles. Any Mustang Mach-E SUV, Bronco Sport, or Maverick pickup truck built after May 2 will see cost adjustments.

Vehicles produced in May are expected to arrive on dealer lots in late June or early July, matching Ford’s announcement from last week that it wouldn’t rule out price hikes after its discount period ends July 4.

Earlier this week, Ford announced it expects a $1.5 billion tariff hit this year. That’s shy of the up to $1.9 billion projected by Rivian and far less than GM’s $5 billion estimate.

The higher prices are based on the production date of the vehicles. Any Mustang Mach-E SUV, Bronco Sport, or Maverick pickup truck built after May 2 will see cost adjustments.

Vehicles produced in May are expected to arrive on dealer lots in late June or early July, matching Ford’s announcement from last week that it wouldn’t rule out price hikes after its discount period ends July 4.

Earlier this week, Ford announced it expects a $1.5 billion tariff hit this year. That’s shy of the up to $1.9 billion projected by Rivian and far less than GM’s $5 billion estimate.

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Streamers continued retreating from original shows in 2025

The death of “peak TV” has not been exaggerated, per a new report from Luminate.

Retail display of Takis snack food in various spicy flavors in Target store, Queens, New York

America’s love for spicy food and mouth-tingling sauces has surged, but are we approaching “peak heat”?

Takis doesn’t think so, as it searches for a “Chief Intensity Officer.”

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Tom Jones

OpenAI’s ARR reached over $20 billion in 2025, CFO says

Sam Altman’s $500 billion artificial intelligence behemoth hit a major financial milestone last year, according to a new blog post over the weekend from OpenAI CFO Sarah Friar, as the company confirmed it had hit a more than $20 billion annual revenue run rate at the end of 2025.

Elsewhere in the blog post, Friar spent time addressing the company’s shifting goals, referencing plans to “close the distance between where intelligence is advancing and how individuals, companies, and countries actually adopt and use it.” As has become customary in the AI company press release genre, the CFO was also keen to tout the unending growth of the business, writing:

  • Both our Weekly Active User (WAU) and Daily Active User (DAU) figures continue to produce all-time highs. This growth is driven by a flywheel across compute, frontier research, products, and monetization.

  • Compute grew 3X year over year or 9.5X from 2023 to 2025: 0.2 GW in 2023, 0.6 GW in 2024, and ~1.9 GW in 2025.

And, perhaps most importantly for current backers and those keeping an eye on the private company before its rumored mega IPO:

  • Revenue followed the same curve growing 3X year over year, or 10X from 2023 to 2025: $2B ARR in 2023, $6B in 2024, and $20B+ in 2025. This is never-before-seen growth at such scale.

That latest figure has certainly set tongues in the tech world wagging, just as the company announced it would begin rolling out ads to free and ChatGPT Go users. It also puts the chatbot giant a fair way ahead of competitors like Anthropic, the company behind Claude.

OpenAI Anthropic ARR race
Sherwood News

Elsewhere in the blog post, Friar spent time addressing the company’s shifting goals, referencing plans to “close the distance between where intelligence is advancing and how individuals, companies, and countries actually adopt and use it.” As has become customary in the AI company press release genre, the CFO was also keen to tout the unending growth of the business, writing:

  • Both our Weekly Active User (WAU) and Daily Active User (DAU) figures continue to produce all-time highs. This growth is driven by a flywheel across compute, frontier research, products, and monetization.

  • Compute grew 3X year over year or 9.5X from 2023 to 2025: 0.2 GW in 2023, 0.6 GW in 2024, and ~1.9 GW in 2025.

And, perhaps most importantly for current backers and those keeping an eye on the private company before its rumored mega IPO:

  • Revenue followed the same curve growing 3X year over year, or 10X from 2023 to 2025: $2B ARR in 2023, $6B in 2024, and $20B+ in 2025. This is never-before-seen growth at such scale.

That latest figure has certainly set tongues in the tech world wagging, just as the company announced it would begin rolling out ads to free and ChatGPT Go users. It also puts the chatbot giant a fair way ahead of competitors like Anthropic, the company behind Claude.

OpenAI Anthropic ARR race
Sherwood News

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