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Ford says employee pricing discount campaign boosted US market share by nearly 2 points

A lesson to automakers: if you make it cheaper, they will come.

At Wednesday morning’s Deutsche Bank global auto conference, Ford’s president of Ford Blue and Ford Model e, Andrew Frick, said the F-150 maker saw its US market share spike nearly two points in the 60 days after it instituted its employee pricing discount program.

According to Frick, Ford’s US share is 14.7% as of the end of May, up 1.9% from last year. Ford began the promotion in early April, when President Trump’s 25% auto tariff took effect.

“A lot of times in this industry we fight for tenths of [market] share, and to have a 1.9% increase year over year was very strong. And we did it with our profit pillars,” Frick said, adding that Ford trucks saw their best sales month in two decades.

More than 80% of the vehicles Ford sells in the US are built here, compared to 54% for rival GM. Ford has said it will end the employee pricing discount — and potentially start raising prices — following the July 4 holiday.

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Fox and News Corp slide as investors digest $3.3 billion Murdoch succession settlement

Fox and News Corp shares dropped on Tuesday after Rupert Murdoch’s heirs agreed to a $3.3 billion settlement to resolve a long-running succession drama.

Under the deal, Prudence, Elisabeth, and James Murdoch will each receive about $1.1 billion, paid for in part by Fox selling 16.9 million Class B voting shares and News Corp selling 14.2 million shares. The stock sales will raise roughly $1.37 billion on behalf of the three heirs.

The new trust for Lachlan Murdoch will now control about 36.2% of Fox’s Class B shares and roughly 33.1% of News Corp’s stock, granting him uncontested voting authority over both companies for the next 25 years. Originally, the Murdoch trust was designed to hand over voting control of Fox and News Corp to Prudence, Elisabeth, Lachlan, and James after his death.

Investors are weighing the trade-off. Clear leadership under Lachlan may resolve conflict internally, but the share dilution, executed at a roughly 4.5% discount, means long-term investors now hold slightly less clout than before.

Both companies’ stocks were trading close to all-time highs prior to the announcement.

385 ✈️ 434

Boeing on Tuesday announced that it delivered 57 commercial jets in August, its best total for the month in seven years. That brings its year-to-date delivery total to 385 planes, eclipsing its full-year 2024 figure by about 11%.

The August figure marked Boeing’s second-highest delivery total of 2025 and represented a 43% jump from the same month last year. Through August, Boeing has boosted its deliveries by 50% from last year.

The plane maker is still trailing its European rival Airbus, which delivered 61 planes in August and 434 year to date.

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