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Elon Musk says advertiser boycott — not Elon Musk — is costing X billions

Forget the armies of bots, forget the hateful rhetoric rampant on the platform, forget declining traffic, and forget that time Musk told advertisers to “go fuck yourself.” Instead, X (née Twitter) owner Elon Musk says a boycott by advertisers is principally to blame for costing the social media platform billions. So now he’s suing them in an antitrust lawsuit, alleging they illegally boycotted the company. That should warm them up!

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