More people are posting on Bluesky than ever before

People are posting, liking, and following on X alternative Bluesky more than ever before. And it’s all thanks to X.

Recently the site formerly known as Twitter was blocked in Brazil, after owner Elon Musk defied the country’s supreme court by not banning certain accounts accused of breaking the law. Users in Brazil, which was X’s sixth biggest market, are now flocking to other social media sites, including Bluesky, which currently has nearly 9 million followers (up from about 6 million a week ago).

90% of those new followers are coming from Brazil, according to Bluesky. Bluesky is currently the top free app on the Brazilian App Store, followed by Threads, Similarweb data shows.

Bluesky hasn’t seen levels close to this high since it first became publicly available in February of this year (previously it was invite only), according to the company.

Previous peaks in February were about 634,000 unique likers, 558,000 posters, and 854,000 followers a day. The latest available data from Bluesky’s chart dashboard currently is August 31, but the company confirmed that the latest numbers are higher than those in February for each metric.

Of course, these numbers pale in comparison to the user bases of X (600 million if we believe Musk) and Threads (175 million), but a few million is still a big deal for Bluesky.