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Why do people keep giving Adam Neumann money? He says: Ask them.

At Bloomberg’s tech conference today, Businessweek editor Brad Stone asked Adam Neumann why, after the very public blowup with WeWork, Andreessen Horowitz invested $350 million in Neumann’s new venture, Flow.

“That’s a question for Andreessen Horowitz,” Neumann replied.

Neumann, for his part, said he’s made a lot of progress as a leader since WeWork, which he failed to take public in 2019. This time around he’s surrounding himself with people willing to push back against his worst impulses.

“We have investors around the table that are not just comfortable pushing back, I think they like it,” Neumann said.

A well-known tech advisor Neumann didn’t name suggested he should be the last to talk in meetings, lest his opinion influence others on his team, “if you can help yourself.”

When Neumann was asked if he would be more careful about pitching his apartment rental company as a tech company — something he was roundly skewered for doing with his office rental company — he was seemingly unfazed.

“Our tech is what's going to help us deliver this.” So, no.

Neumann also had some parting wisdom for those of us who maybe don’t want to dwell on our mistakes.

“Try to live the present like you're seeing it for the first time, because you are, and then you’ll really be living life to its fullest.”

That’s a convenient outlook for a man trying to buy back his now bankrupt company.

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business

Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

business

Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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