Traffic to the Astronomer company’s website jumped more than 15,000% after the viral Coldplay clip

Well, that’s one way to drive some traffic to your software company’s website.

After a clip from the Coldplay concert in Boston went viral, traffic to “astronomer.io” — the website of the SAAS enterprise run by (now former) CEO Andy Byron — exploded in true viral style. According to data from Similarweb, daily visits clocked in at more than 1.4 million on July 17.

That’s roughly 150x the typical traffic that the website was getting on a daily basis, with average daily page visits clocking in at just over 9,000 from June 21 to July 16, Similarweb data shows.

But the deluge of visitors were probably disappointed upon their arrival, with the company’s main product significantly less entertaining than its CEO’s antics. Per the company’s website, its product “empowers your team to build, run, and observe data pipelines that just work, all from one place.”

Surely, out of the millions of people looking the company up, there is someone who thought: wait, my company does actually need something just like this.