Snowballin’
Strapping yourself to two planks of wood, or the modern equivalent — usually a mix of carbon fiber, wood, plastic, and steel — and hurling yourself down the side of a mountain may not sound like everyone’s idea of a good time, but America’s enjoyment of alpine sport seems to be snowballing into a love affair.
Indeed, in the 2021/22 season, the National Ski Areas Association reported a new high of 60.7 million visits to ski areas in America — a record that only lasted one year, as the subsequent season recorded an astonishing 65.4 million visits.
