Tesla’s Europe sales get big headlines — but they’re a small part of the business
Another month, another round of headlines about Tesla’s sales in Europe — a market small enough that the company doesn’t even break out its revenue separately in filings.
The monthly headline bonanza around Tesla’s European sales has to do with the fact that, unlike in the US, there is readily available data on vehicle registrations there. But the availability of those headlines tends to overstate Europe’s importance to Tesla’s overall vehicle business.
In 2025, Tesla sold 238,656 vehicles across the Europe, down 27% from 2024. That represents less than 15% of Tesla’s total global vehicle sales. Early data from several European countries paints a mixed picture at the start of 2026 — declines in France and Norway, increases in Spain and Sweden — but in absolute terms, those markets remain relatively small for Tesla.
By comparison, the US is a much larger and more important market for Tesla, accounting for about 35% of unit sales last year, according to estimates from analyst Troy Teslike, and roughly half of the company’s revenue in 2025. Crucially, vehicle sales are declining there, too.
In 2025, Tesla sold 238,656 vehicles across the Europe, down 27% from 2024. That represents less than 15% of Tesla’s total global vehicle sales. Early data from several European countries paints a mixed picture at the start of 2026 — declines in France and Norway, increases in Spain and Sweden — but in absolute terms, those markets remain relatively small for Tesla.
By comparison, the US is a much larger and more important market for Tesla, accounting for about 35% of unit sales last year, according to estimates from analyst Troy Teslike, and roughly half of the company’s revenue in 2025. Crucially, vehicle sales are declining there, too.
