Tesla sales mostly keep falling in Europe
Tesla July registration numbers are out for a number of European countries, and for the most part it seems the EV company’s third quarter is off to a bad start. Sales fell in Sweden, Denmark, the Netherlands, and France, marking the seventh straight monthly drops in those countries, according to Reuters. Sales jumped in Spain and Norway.
Part of the reason for the fluctuation, of course, is that the number of cars Tesla sells in Europe is relatively low in the first place, typically around a few hundred in each country per month. Europe as a whole is Tesla’s third-biggest market after the US and China.
On the company’s Q2 earnings call last month, CEO Elon Musk said that not being able to offer supervised full self-driving in European markets left the company without “a huge selling point.”
“Kafka had no idea that something like the EU could exist — beyond Kafkaesque challenges with bureaucracy — but we will get the approvals,” he said on the call. “Our sales in Europe we think will improve significantly once we are able to give customers the same experience that they have in the US.”
Globally, Tesla’s automotive revenue fell 16% last quarter.
Part of the reason for the fluctuation, of course, is that the number of cars Tesla sells in Europe is relatively low in the first place, typically around a few hundred in each country per month. Europe as a whole is Tesla’s third-biggest market after the US and China.
On the company’s Q2 earnings call last month, CEO Elon Musk said that not being able to offer supervised full self-driving in European markets left the company without “a huge selling point.”
“Kafka had no idea that something like the EU could exist — beyond Kafkaesque challenges with bureaucracy — but we will get the approvals,” he said on the call. “Our sales in Europe we think will improve significantly once we are able to give customers the same experience that they have in the US.”
Globally, Tesla’s automotive revenue fell 16% last quarter.
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