“Tesla killer” Slate Auto switches CEOs ahead of launch later this year
Just months before the expected launch of its $25,000 truck, so-called “Tesla killer” Slate Auto has swapped out its CEO. Former Amazon Marketplace Vice President Peter Faricy is the new leader of the Jeff Bezos-backed company, while the previous CEO, Chris Barman, one of the electric truck maker’s first employees, is now president of vehicles.
“ The marketplace component is really important to us. Being able to understand how to sell things in the 21st century is really important because we're gonna be direct to consumer, without dealerships,” Jeff Jablansky, head of communications at Slate, said of the change. “The way Chris put it is, we are adding horsepower at a critical moment when people are going to be able to actually order their trucks.”
In a social media post just last month, then CEO Barman said the company would unveil the exact price tag for its Blank Slate, which goes on sale late in 2026, in June, but reaffirmed it will be in the mid-$20,000s.
“ The marketplace component is really important to us. Being able to understand how to sell things in the 21st century is really important because we're gonna be direct to consumer, without dealerships,” Jeff Jablansky, head of communications at Slate, said of the change. “The way Chris put it is, we are adding horsepower at a critical moment when people are going to be able to actually order their trucks.”
In a social media post just last month, then CEO Barman said the company would unveil the exact price tag for its Blank Slate, which goes on sale late in 2026, in June, but reaffirmed it will be in the mid-$20,000s.
