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Bill Ready, CEO of Pinterest, speaks at the 28th annual Milken Institute Global Conference (Patrick T. Fallon/Getty Images)

Pinterest drops after earnings miss

Ad-funded social media platform Pinterest reported earnings after the bell.

Rani Molla

Pinterest dropped after falling short of analysts’ expectations for adjusted earnings per share, reporting $0.33 versus the FactSet consensus estimate of $0.35.

The social media company beat on revenue, posting $998 million versus the expected $975 million, but it wasn’t enough to keep traders from bidding the stock down after-hours. Shares were recently down 7%.

Investors have been keen to learn just how much AI could boost sales at Pinterest, which relies on advertising for “substantially all” of its revenue.

Recently, Meta surged after reporting strong performance thanks to “AI unlocking greater efficiency and gains across our ad system.” Snap, on the other hand, plummeted earlier this week after it reported slightly worse-than-expected results, suggesting that its AI investments weren’t enough to keep up with its peers.

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Amazon closes at all-time high

Fresh off strong earnings Thursday, Amazon saw its stock price end the week at a record closing high of $244.22.

The stock is up 10% so far this year.

The e-commerce and cloud giant beat analysts’ revenue and earnings, and its massive gain was responsible for more than all of the positive return delivered by the SPDR S&P 500 ETF on Friday.

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Google uses an AI-generated ad to sell AI search

Google is using AI video to tell consumers about its AI search tools, with a Veo 3-generated advertisement that will begin airing on TV today. In it, a cartoonish turkey uses Google’s AI Mode to plan a vacation from its farm before it’s eaten for Thanksgiving.

Like other AI ad campaigns that have opted to depict yetis or famous artworks rather than humans, Google chose a turkey as its protagonist to avoid the uncanny valley pitfall that happens when AI is used to generate human likenesses.

Google’s in-house marketing group, Google Creative Lab, developed the idea for the ad — not Google’s AI — but chose not to prominently label the ad as AI, telling The Wall Street Journal that consumers don’t actually care how the ad was made.

Google’s in-house marketing group, Google Creative Lab, developed the idea for the ad — not Google’s AI — but chose not to prominently label the ad as AI, telling The Wall Street Journal that consumers don’t actually care how the ad was made.

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Amazon, Alphabet, Meta, and Microsoft combined spent nearly $100 billion on capex last quarter

The numbers are in and tech giants Amazon, Alphabet, Meta, and Microsoft spent a whopping $97 billion last quarter on purchases of property and equipment. That’s nearly double what it was a year earlier as AI infrastructure costs continue to balloon and show no sign of stopping. Amazon, which reported earnings and capital expenditure spending that beat analysts’ expectations yesterday, continued to lead the pack, spending more than $35 billion on capex in the quarter that ended in September.

Note that the data we’re using here is from FactSet, which strips out finance leases when calculating capital expenditures. If those expenses were included the total would be well over $100 billion last quarter.

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