OpenAI’s Altman calls Anthropic an “authoritarian company” and says its Super Bowl ad is “deceptive”

Yesterday, Anthropic announced that it intends (for now) to keep its Claude chatbot free of ads. Competitors OpenAI, xAI, Meta, and Google all have expressed plans for ads in some form for their respective AI chatbots.

Anthropic also released cheeky ads depicting scenarios where people are asking questions to a personified version of their AI chatbot, only to recoil in confusion when the response transforms into a creepy ad.

It’s pretty clear that Anthropic was poking fun at the market-leading AI chatbot, ChatGPT. The characters playing the chatbot had the pitch-perfect tone of an eager-to-please ChatGPT session.

OpenAI CEO Sam Altman tried to be a good sport, calling the ads funny, but clearly they struck a nerve, prompting a 400-word post on X in which he called the ads “deceptive,” accused Anthropic of “doublespeak,” and said it was an “authoritarian company” that was heading down a “dark path.”

Altman pushed back on the depiction of how such creepy ads could show up in chats, saying that OpenAI has pledged to never weave ads into chat conversations, knowing it users would reject that.

Previewing how the rival AI startups might battle each other in the marketplace, Altman attacked Anthropic’s focus on paid subscription, rather than generous limits for free users (which appears to be working out pretty well for Anthropic):

“Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can’t pay for subscriptions.”

Both companies are racing to launch an IPO this year, which will only raise the stakes for this billionaire beef.